From the Editor: Feb 2013

Summer BBQ

As mentioned in “Glancing back” your committee were a little concerned at the relatively low turnout for this year’s BBQ.

Such a fine sunny day, we thought it would be great, and it was for those who attended. It lead us to wonder if the BBQ has ceased to hold interest for members.

As a consequence the Committee is running a survey in regards to the future of summer BBQ’s. We would appreciate your help by providing the committee with your views.

There are two ways you can do this. Please select either option 1 or 2:

  1. Open the attached document, complete and either send back to Robin or bring to the next tasting; or
  2. Complete the survey anonymously online.

The committee thanks you in advance for completing the survey.

Survey closed

Wanted – Wine consumers

My name is Courtney Tate and I am a marketing Honours student at Victoria University.

As part of my degree we are required to conduct our own research for a dissertation.

For my research I have chose to focus on the New Zealand wine industry and the importance of region of origin across various wine types.

I am from Wanaka, Central Otago, so naturally the wine industry is of great interest to me and I am aware of the growing need for more information on wine consumers. Ultimately I aim to better understand which wine varietals do region of origin matter more, and to whom.

For this research I have created an online survey for which I need a sample of wine consumers. As a wine organisation, you possess ideal participants for this research. I would greatly appreciate any assistance you could offer by completing my survey voluntary and completely anonymous survey.

In return, I offer a detailed summary of my findings that could potentially highlight issues/trends, behaviour patterns and perceptions.

As New Zealand wine industry is young yet rapidly growing, any information on its consumers would be highly valuable in such a fragmented and competitive market.

If you wish to participate please go to my survey.

 

Complete the survey and go in a draw to win one of six $50 vouchers to a specialty wine store.

 

Survey closed