If you want to follow something developing in New Zealand’s wine industry at the moment, go to the stuff.co.nz website and featured videos – Al Brown’s Tipping Point Project.
Al Brown – a well-known chef and entrepreneur has a new venture being developed with Rowan Dean of Constellation Wines, Gary Stewart, his graphic designer and Melanie Mark-Shadbolt who is the CE of Te Tira Whakamātaki Foundation [one of the charities that some profits will go towards]. They are developing a wine brand, without featuring Al’s face or name, that will bring
wine to the people.
Al’s visions for this venture are to bring wine down to earth, making the experience unstuffy and a more relaxed experience to encourage people to have a tipple and gain knowledge at their level. To take some of the exclusivity out of the experience, even drinking wine from a tumbler (as some restaurants already do) so more people are relaxed with choosing something they actually like to drink.
In the first video Al was touring through three of our wine regions: Hawkes Bay, Central Otago and Marlborough. Exciting stuff!
