Tourism Industry Choosing Robots Over Staff: ‘No training, No staff meals, No leave’

Tess Brunton of RNZ |  Nov 08 2023

verything seems normal, until your food emerges silently from the kitchen.
verything seems normal, until your food emerges silently from the kitchen.

Imagine virtual wine tastings from 31,000 feet, robot room service and exploring countries from the comfort of a couch. That’s what the tourism industry is exploring with new technology emerging at a rapid pace.

Hundreds of industry leaders have been discussing if they are ready – or not – at the Tourism Summit Aotearoa in Te Whanganui a Tara Wellington on Tuesday.

The robot revolution has already arrived at Sudima Hotels, and chief operating officer Les Morgan said they were handy helpers to have around. “Now with the addition of a service bot, it is possible to get a cocktail to your door without having to speak, smile or put on pants for a stranger.”

A robot receptionist at Henn Na hotel in Japan. The tourism industry is exploring with new technology emerging at a rapid pace.
A robot receptionist at Henn Na hotel in Japan. The tourism industry is exploring with new technology emerging at a rapid pace.

One hotel has two service robots, serving 90% of orders. “Their hours are equal to about 1.5 (full-time equivalents) or approximately $90,000 per annum in wages. “They require no induction, no training, no staff meals, no leave.”

Morgan said he did not want hotels to become sterile, staff-free places, but the robots had their uses and could save time.

From next year, Sudima will introduce specialist robots to clean common areas and act as helpers for staff to transfer linen and products.

Sky Motion uses virtual reality to help people explore places they may never have travelled to before.

Director Soraya Sarwary described it as immersive storytelling, using 360-degree sights, surround sound, and motion pods. “The way that I best describe it is it feels as if you’re standing in a location, rather than just watching it.

Giving you the freedom to basically look wherever you want and get a
good feel.”

It did not replace travel, but it gave people an immersive preview to help them decide where they’d like to visit, she said. It can also make travel more accessible to those who could not hop on a plane. “I don’t think anything would be able to replace that experience, so as detailed as we can go
into giving people as much of a taste. You can’t get a suntan from this technology.”

Air New Zealand is working with digital bag tags where people can link their luggage to their phones, cutting out the paper printouts and kiosks for check-in.

Chief executive Greg Foran said it had acquired plenty of new technology – both on the drawing board or already here. “Imagine a flight where virtual reality can change your perception of time, offering mindfulness, meditation and ambient lighting to aid sleep.

“Picture yourself playing a cabin-wide game and watching a movie alongside your family while they’re still at home on the couch. Virtual wine tastings set against stunning New Zealand backdrops.”

The airline is keeping an eye on supersonic and hypersonic travel, which is five times the speed of sound.

In the shorter term – about three years away – its first commercial electric plane is expected to take flight. “We’re investigating the role of drones as it may pertain to Air New Zealand and our role in connecting people, and then also single-seater electric planes that require no licence – other than a
few hours’ training – but can replace short-distance car travel.”

Related posts

New Zealand Wine of the Year™ Awards 2018

The best of New Zealand wine will be discovered at New Zealand Winegrowers’ refreshed wine competition later this year.

The New Zealand Wine of the Year™ Awards is the official national wine competition of the New Zealand wine industry, replacing the Air New Zealand Wine Awards and the Bragato Wine Awards, two of the industry’s major wine competitions.

The New Zealand Wine of the Year™ Awards will combine the very best components of the previous competitions, with a focus on rewarding the grape grower and their single vineyard wines (a core component of the Bragato Wine Awards), as well as championing New Zealand wine excellence on a larger scale (a key objective of the Air New Zealand Wine Awards).

John Clarke, New Zealand Winegrowers Board Chair, says the New Zealand Wine of the Year™ Awards is a fresh approach to celebrating excellence in New Zealand wine.

“The opportunity to recognise the achievements of our grape growers and winemakers in one competition is exciting. The New Zealand Wine of the Year™ Awards will help us to continue building on New Zealand wine’s excellent global reputation,” Mr Clarke says.

Judging of the wines will take place in the first week of October in Auckland. Highly regarded Hawke’s Bay winemaker and Chair of the Air New Zealand Wine Awards, Warren Gibson, will lead as Chair of Judges, with Marlborough winemaker and Chair of the Bragato Wine Awards, Ben Glover, alongside him as Deputy Chair.

Mr Gibson says the new competition is an exciting opportunity to completely refresh the New Zealand wine awards scene.

“The New Zealand Wine of the Year™ Awards 2018 is more than an amalgamation of the previous two; it is the development of a new, fresh and exciting format. The focus is strongly towards celebrating the entire New Zealand wine industry, with a particular focus on vineyard excellence and
regionality,” Mr Gibson says.

Entries for the New Zealand Wine of the Year™ Awards open on 1 August, with the winners celebrated at the New Zealand Wine Awards on Saturday 3 November in Wellington. More information on the New Zealand Wine of the Year™ Awards can be found at nzwine.com/events.

Related posts