Moët & Chandon calls the salty, crunchy snack one of the best things to eat with bubbly, and our wine editor agrees.
Mike Pomranz | April 19, 2018
Everyone likes Champagne—if only because it’s the quintessential, upmarket celebratory drink. But for that exact reason, some people can be unsure when to drink Champagne. Weddings, graduations and holidays are obvious choices. And if you’re Biggie Smalls, when you’re thirsty also qualifies. But is ordering Champagne during an otherwise ordinary meal posh or just pretentious?
For bigtime Champagne producers like Moët & Chandon, this question is about more than just image: moving more Champagne boosts their bottom line. So clearly, it behooves the brand to remind drinkers that you don’t need to wait until your golden anniversary to pop a bottle of Brut. Along those lines, Marie-Christine Osselin, Moët & Chandon’s wine quality and communication manager, recently told The Drinks Business that one of the best possible pairings for bubbly is one of the most common sides on the planet: French fries.
According to Osselin, Champagne’s acidity and bubbles make for an excellent complement to fries saltiness and crunch. In fact, regardless of whether the cuisine is low-brow or high-brow, Osselin insisted that simplicity is the key. “Champagne is a wine that asks for simple ingredients, no more than three,” she was quoted as saying.
Of course, it’s easy to be skeptical: If you were trying to move $50 bottles of wine, you’d probably say they pair well with every food under the sun. But Food & Wine wine editor/guru Ray Isle actually completely agrees with Osselin’s assertion. “I’ve been saying this for years, as have many, many sommeliers,” he explained.
“Basically, salt and fat plus high acid and bubbles equals a great combo,” Isle continued, giving Champagne and French fries the mathematical treatment. “Fries, potato chips—hell—fried pork rinds would work too. But I don’t think you’re going to get the folks at Moët to suggest pairing their champagne with fried pork rinds—that’s too down-home for them, for sure.”
Moët won’t say it, but apparently we will. Grab your Champagne and pork rinds! Is it college football season yet?!